Uncovering the relevance & importance of media

The study "Media Audit 2023: Relevance and Importance of the Media in Serbia" (in German), which was conducted by the Serbian media monitoring organization CRTA and co-supported by the Friedrich Naumann Foundation for Freedom, sheds light on the media landscape in Serbia, the media consumption of its population and the trust of Serbian society in the media.

The results of the study underline how important it is to strengthen media literacy in Serbia in order to enable society to critically evaluate the content it consumes in the long term. Finally, the analysis underlines the need to develop strategies to counteract information manipulation in the Serbian media space.