Young Leaders Programme on Personal Branding Workshop
What is the focus of this Workshop?
The Friedrich Naumann Foundation for Freedom has developed an exclusive program tailored for 15 exceptional students from southeast and east Asia, aged 18 to 25. These participants have earned their spot in the YLP Summer School by showcasing outstanding performance in previous YLP events.
The upcoming workshop will center around the themes of self-reflection and personal branding, aiming to provide valuable insights and tools for the participants' personal development
Meet your Trainers
David Norcross is the award-winning founder and CEO of Lexicon: Thailand's #1 digital storytelling agency. He's Thailand's leading expert in personal & executive branding, having managed dozens of personal brands and hundreds of thought leadership campaigns for CEOs in the region. In addition, David is a personal branding influencer with over 25,000 followers on LinkedIn, where he posts regularly, including excerpts from his own podcast focusing on storytelling. David is also a board member of the British Chamber of Commerce in Thailand and chairs the Marketing & Communications Committees of the British and American Chambers.
Can education be fun for students and meaningful for society?
Driven by this question, Paricha Duangtaweesub has been working at the intersection of human-centred design and futures thinking to redefine education around social issues, whether it's in the classroom, in interactive experiences, or in a tabletop game. He's received an award from the US Embassy's Seeds for the Future programme to create an interactive exhibition on language and mental health, and was recognised by the School of International Futures (SOIF) as a Next Generation Foresight Practitioner for his work in participatory workshops on the vulnerable group in 2050.
Since 2019, he's taught design innovation for social justice to all incoming students at the Chulalongkorn School of Integrated Innovation, and founded Design for Thailand, a student club that supports local social impact organisations with projects through people-centred design. He's also developed human-centred design/future education materials for the Thailand Institute of Justice, which have been used to create learning experiences for students from various disciplines, youth delegates from across Southeast Asia, private sector executives and stakeholders in the formal justice system. He's in the process of setting up an innovation lab to convene academics and change-makers to research and prototype social impact projects.
Paricha graduated from UCLA with a B.S. in Chemical Engineering before attending Stanford for two M.S. degrees in Chemical Engineering and Design Impact. He enjoys reading speculative fiction over tea and hopes to write some of his own one day.
Having worked in marketing, branding, communications and advertising for over 10 years, Siriwan has worked with renowned brands at global, regional and local levels, giving her the opportunity to be exposed to a variety of strategic frameworks and many great leaders.
Through her work experiences, she encountered the business challenge of understanding and deciphering consumer insights, which led to a growing ambition to create social impact beyond commercial value.In addition to her professional career, Siriwan is also a certified facilitator of the LEGO® SERIOUS PLAY® method, which helps unlock insights and new knowledge through the concept of play.
She has facilitated workshops on business innovation, value proposition discovery, team development and mental awareness.Siriwan is now Vice President of Marketing Communications at MQDC. Her past experiences include building a team for a boutique and independent digital branding agency with SEA networks, occasional guest speaker and mentor, and marketing consultant.
Meet your FNF Alumni Organizer
Dr Cao Thi Hong Vinh received her Masters in Economics from the University of Mannheim, Germany and her PhD in International Economics from the Foreign Trade University (FTU), Vietnam. As a senior researcher and lecturer at FTU, she has more than 15 years of experience in working with youth.
She is currently active in the FNF and DAAD alumni networks. Since 2021, she has been working with the Friedrich Naumann Foundation to establish the Young Leaders Programme for outstanding students from Southeast and East Asia. With her academic perspective, she expects to further contribute to the knowledge and networking of young people across countries.
In addition, she has been in charge of international cooperation and has also taken on the responsibility of coordinating foreign language masters programmes at the Faculty of Graduate Studies of FTU. In academic life, she has published several research papers on international investment, international trade and corporate performance. She is currently working on the topic of learning organisations.