Publication

Data Analysis for Social Listening

This report provides a comprehensive analytical overview of the online political communication landscape surrounding key political actors during the observed period ranging from 1 Oct - 20 November 2025. Using actor based data collection, sentiment analysis, topic analysis, and social network analysis (SNA), the study identifies patterns of public engagement, emerging topics, and potential coordinated behavior. The findings offer a strategic, evidence understanding of how political conversation form, spread, and influence public perception.
The topic analysis reveals several dominant topics that structured the public conversation, including governance performance, political accountability, party conflicts, and event base driven topics related to ongoing offline developments. These topics were reinforced through rapid cycles of posting and replying behavior, creating bursts of attention that defined the direction of public dialogue.
In addition, the analysis surfaces potential inauthentic or orchestrated activity, flagged through abnormal messaging patterns and disproportionate interactions directed at selected actor. While these do not constitute definitive attribution, they warrant further investigation.
Taken together, these insights provide a multi-layered understanding of political communication dynamic, who drives the conversation, which topics dominate, how communities aligns or polarize, and where potential manipulation may occur. The report concludes with strategic recommendations emphasizing continuous monitoring, deeper verification of suspicious accounts, cross referencing online topic with offline events, and integrating fact checking mechanisms to strengthen situational awareness and analytical accuracy.

This report is a cooperation between FNF Thailand and Cofact as a preparation for Thailand's 2026 general election.