From influence to Impact : Moroccan companies and Corporate Political Responsibility
This paper explores the notion of responsible political influence by Moroccan companies, with a focus on promoting liberty, sustainability, and transparency. It examines key considerations for companies seeking to navigate the delicate balance between political engagement and ethical behavior. Furthermore, it highlights the potential of Moroccan companies to contribute to environmental preservation while advocating for democratic principles and civic engagement. The paper draws upon exemplary case studies and a small but growing evidence base to illustrate how Moroccan companies can leverage their political influence responsibly in support of a thriving economy and a sustainable future.